Liorènne London
Privacy Policy

Last updated: April 2026

Privacy Policy

1. Who we are

Liorènne London is a brand operated by Game Trading Group Ltd, a company registered in England and Wales. When we refer to "we", "us" or "our" in this policy, we mean Game Trading Group Ltd trading as Liorènne London.

For the purposes of UK GDPR, Game Trading Group Ltd is the data controller of your personal data.

If you have any questions about this policy or how we handle your data, please contact us:

Email: privacy@liorenne.london
Website: www.liorenne.london

2. What personal data we collect

When you sign up to receive our guide, we collect:

• Your name
• Your email address
• Your business name (if provided)

When you browse our website, we may also collect:

• IP address
• Browser type and version
• Pages visited and time spent on our site
• Referring website
• This browsing data is collected via Google Analytics cookies (see our Cookie Policy).

3. How we use your personal data

We use your personal data for the following purposes:

To deliver the guide you requested

When you sign up, we send you the PDF guide you requested. The lawful basis for this processing is the performance of a contract (or steps taken at your request prior to entering a contract) under Article 6(1)(b) UK GDPR.

To send you marketing communications

With your consent, we will send you updates, news, and promotional emails about our products and services. The lawful basis for this processing is your consent under Article 6(1)(a) UK GDPR.

You can withdraw your consent at any time by clicking the unsubscribe link in any of our emails, or by contacting us directly. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

To improve our website and marketing

We use anonymised analytics data to understand how visitors use our site and to improve our content and user experience. The lawful basis for this is our legitimate interests under Article 6(1)(f) UK GDPR.

4. HubSpot CRM — our data processor

We store and manage your contact data using HubSpot, a customer relationship management (CRM) platform provided by HubSpot, Inc.

HubSpot acts as a data processor on our behalf and is only permitted to process your data in accordance with our instructions. HubSpot is certified under the EU-US Data Privacy Framework and implements appropriate safeguards for international transfers.

You can read HubSpot's privacy policy at: https://legal.hubspot.com/privacy-policy

5. International data transfers

HubSpot is based in the United States. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, including reliance on the UK International Data Transfer Agreement (IDTA) or equivalent adequacy mechanisms.

6. How long we keep your data

We retain your personal data for as long as you remain an active subscriber or as long as is necessary to fulfil the purposes described in this policy.

If you unsubscribe from marketing communications, we will suppress your email address to ensure we do not contact you again, but may retain a minimal record for compliance purposes.

Analytics data collected via Google Analytics is retained for 26 months by default.

7. Your rights under UK GDPR

You have the following rights in relation to your personal data:

• The right to access — you can request a copy of the data we hold about you.
• The right to rectification — you can ask us to correct inaccurate or incomplete data.
• The right to erasure — you can ask us to delete your data in certain circumstances.
• The right to restrict processing — you can ask us to limit how we use your data.
• The right to data portability — you can request your data in a structured, machine-readable format.
• The right to object — you can object to processing based on legitimate interests or for direct marketing.
• The right to withdraw consent — where processing is based on consent, you can withdraw it at any time.
• To exercise any of these rights, please contact us at privacy@liorenne.london. We will respond within one month of receiving your request.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

8. Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.